About Harley-Davidson

In 1903, in a small warehouse in Milwaukee, Wisconsin, four young men unleashed a cultural fire that was destined to spread and spread around the world, generation after generation. Their imagination and their spirit of innovation for the possibilities offered by two-wheelers ushered in a revolution in the world of transportation, and a lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. Today we continue to shape motorcycle culture and lifestyle, awakening soul-shaking emotions through every single product and experience we offer. Just as we have always done in our centuries-old history, and as we will continue to do for generations to come.